“Our main focus to get beer to the consumer as fast as possible.” That meant, he said, “changing the supply chain. “We’ve been getting a lot of great feedback,” Schneider noted.Ĭrafted Exports’ current beer export portfolioĬrafted’s East Coast-oriented portfolio made it possible to ship beers more quickly to the UK, Schneider said. We wanted a portfolio that cut across boundaries a little bit.”Ī second shipment already is at sea. “We wanted to bring over beers we liked and were geographically together,” he said, “We wanted to keep a reliable, fresh supply chain. The company’s initial shipment, which reached pubs last month, included such brands as Harpoon from Boston and Bronx Brewery, Captain Lawrence, Butternuts Beer & Ale, and Doc’s Cider, which are all from New York. We like the way that craft beer … helps people become more thoughtful about what they’re consuming.” Now four years out of George Washington University, where he received a BA in economics, Schneider began formulating plans for the beer export business some 18 months ago.Ĭraft beer, he said, “has always been an interest of ours. Schneider’s partners in Crafted are Qurban Singh Walia, Schneider’s former colleague in a consulting business and an executive at a brewery in India, and Peter McNulty, a manager at a New York City marketing firm and former operations manager at Brooklyn’s Sixpoint Brewing Co. have sent their first shipment to London, where the beers are being distributed by UK importer Euroboozer Ltd. Peter Schneider, a former sales rep for Brooklyn-based Union Beer, and his partners in Crafted Exports Inc.
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